Cheekies creates baby products for parents seeking functional, stylish pieces at an affordable price. They envisioned a brand that felt less like a traditional baby brand and more modern, timeless, and approachable. Drawing inspiration from the everyday appeal of denim and a playful twist on their "cheeky" name, we transformed the "c" into a flower and incorporated fun taglines, with a classic denim blue as the primary brand color.

About This Project

brand identity, marketing collateral

Branding Identity

Marketing Collateral

Created in Collaboration with KCMCONNECT