Coffee table books are definitely a collectors item for us. Not only do they make great decor pieces but they represent all that we love about branding. A well designed (and marketed) book can take on its own brand, making it change from a leisurely past time to that must have item.
After watching AIGA’s webinar, it got me thinking about it even more. How often do you want a book because it became a cult classic? Even if it’s rarely opened, just having it in eye sight for others to admire says something about you. Are you a foodie with a whole bookcase of recipe books? An art nerd that showcases your love for [insert favourite] artist? Or maybe you have a Lonely Planet travel guide for every country you’ve been to? Whatever it is – it’s an easy way for people to spark conversation with you about something they know you’ll like. And it instantly says a whole lot about you.
Not only can they make a statement in your house, but books can emphasize your brand appeal as well. By showcasing your brand story, achievements, products, and inspirations, in a well-designed way your customers will instantly feel more connected to you as a business owner and be inspired by your success. If you’re not sold yet, here are a few things to consider when creating your next New York Times bestseller:
Need some inspiration? Take a look below at some of our favourite coffee table books:
Athena Calderone can really do no wrong. Everything she touches and creates becomes an instant cult favourite. From her interior design firm to her luxe yet comforting recipes, her brand encompasses everything that a multi‑passionate wants to be. Her book, Live Beautiful, showcases some awe‑worthy brands as well as gives useful tips from the one and only, that is herself, that we’d gladly read over and over again.
Travel and interior design obsessed? Us too. This book not only looks lovely on your coffee table but it’s filled with homes that capture that well‑lived in home filled with memories from your travels. You somehow feel like you’ve travelled around the world while staying in some of the most beautiful homes by just flipping through theses pages.
We all know and love Vitruvi. They’ve successfully create a whole community around essential oils and a well scented home and life. This book furthers your love for their brand by giving you recipes for any moment of your life using their essential oils. The perfect mix of offering you a way to create a sustainable ritual to help you slow down and support your favourite brand.
Summer, California, surf life. It all sounds so effortless and cool. Learn how to bring all those vibes into your home with a beautiful book that looks good open or closed.
Any image with a Kinfolk magazine feels instantly chic and cool. Bring that feeling into your home while learning some great tips about creating a successful business.
Simple living ‑ a way of life we’re all craving more of lately and a core value for Sunday Avenue. Take a moment to slow down in your own life while learning more about what simple living really is.
A cult favourite cookbook for good reason. Work your way through some delicious recipes and bring a gorgeous pop of colour to your home decor when you’re not flipping through the pages.
Learn more about the story behind Commune studio and how they effortlessly combine the California aesthetic, ethos, and lifestyle. Commune tackles all areas of design ‑ from interior design, graphic design, and more, you’ll be forever inspired by these pages.
Interested in how you can make a huge impact with your small business? Brand New Brand showcases successful businesses that have done just that. Don’t leave this helpful handbook out of your sight if you’re a fellow entrepreneur.
A visual journey through the homes of people around the world taking steps to simplify their life and emergence slow living. Read it whenever life is getting too busy and you need a moment to reflect and take time for yourself.
Feeling the wanderlust? Travel around the world or plan your next trip from the comfort of your own home. You surely will never tire of looking at the beautiful photographs in this favourite book.
Ali Primrose is a popular multi‑passionate entrepreneur that creates lovely designs and products that represent a sustainable California lifestyle. Her cookbook is currently sold out, but we’re patiently waiting for the day she’ll restock it so we can enjoy her delicious home cook meals and display her well‑designed cookbook in our kitchen.
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